Reading List
Books:
- Thinking, Fast and Slow[In Progress]
- The Power of Habit: Why We Do What We Do in Life and Business [In Progress]
- Crossing the Chasm
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
- Nudge: Improving Decisions about Health, Wealth, and Happiness
- Competitive Advantage: Creating and Sustaining Superior Performance
- Blue Ocean Strategy
- The Information: A History, a Theory, a Flood
- Disruption: Overturning Conventions and Shaking Up the Marketplace
- Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms
- The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses [done!]
- A Master Class in Brand Planning: The Timeless Works of Stephen King [done!]
- Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders [done!]
- Made to Stick: Why Some Ideas Survive and Others Die [done!]
- Baked In: Creating Products and Businesses That Market Themselves [done!]
- The Idea Writers: Copywriting in a New Media and Marketing Era [done!]
- Hegarty on Advertising [done!]
- Hey Whipple, Squeeze This: A Guide to Creating Great Advertising [done!]
- Predictably Irrational: The Hidden Forces That Shape Our Decisions [done!]
- Purple Cow: Transform Your Business by Being Remarkable [done!]
- Truth, Lies, and Advertising: The Art of Account Planning [done!]
- Perfect Pitch: The Art of Selling Ideas and Winning New Business [done!]
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design [done!]
- Zag: The Number One Strategy of High-Performance Brands [done!]
- Let My People Go Surfing: The Education of a Reluctant Businessman [done!]
Articles & Blog Posts:
- A selection of my recent favorites here
Blogs, Magazines & Podcasts:
- Brain Pickings
- BBH-Labs
- Creativity Unbound
- Only Dead Fish
- WhatConsumesMe
- I [love] marketing
- A VC
- PSFK
- The Economist
PLUS
Web things I like:
———
“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” - Dr. Seuss